Remember that one-third of small businesses do not have a web presence, meaning people are less likely to visit them. At the same time, most owners want to create a stable and appealing website, but they think the process is costly and complicated, so they avoid doing it altogether.
However, having a basic web presence and website is essential, especially compared with other options you can find on the market. At the same time, if you bring your site up and running, you can stay ahead of local competitors.
The main idea is to bring the most people you can to a website, which is the reason you should consider local search engine optimization.
Local SEO will allow customers who want to find a nearby solution to reach your business as soon as they need it. Therefore, you will receive greater visibility, more revenue, and more customers. We recommend you to check here to understand the benefits of optimization for your site.
The question is which things you can do to boost your local SEO and become more visible online. This guide will offer essential optimization tips for growing your local business in 2022.
1. Google Business Profile
When you wish to take advantage of local optimization, you should find ways to appear on Google, the most used site on the Internet worldwide. The first thing you should do is create a Google Business Profile listing. That way, you are creating yellow pages on the Internet. At the same time, it is one of the most significant factors affecting local optimization.
The process is straightforward, while you should complete it for 100% and do not leave anything empty and to a chance. We recommend you fill out every field to reach a 100% completion rate.
At the same time, you should:
- Spend time on creating an appealing business description
- Listing out services and products, you are offering
- Publish engaging and frequent posts
- Get online reviews
- Add frequently asked questions (FAQs) and relevant answers
2. Put Your Location
It is crucial to put your location on your website and other strategic places, which will help you boost your SEO. When a page lists information about your products and services, you must ensure your location is in five additional areas, including the heading, body copy, meta description, title tag, and footer.
You should also place it in the URL if it is relevant to the content.
When you use keywords as the essential aspect of your local optimization, you should ensure to find the ones people are continually searching for. The easiest way to do it is by performing keyword research. You can find a wide array of online tools that will provide a picture of which keywords are essential to your brand and industry.
The research will help you find phrases people use and the ones you should avoid altogether. At the same time, you can receive the sense of the competition you will get when ranking for different keywords. That way, you can boost the search results and improve optimization, among other things.
4. Encourage People to Write Online Reviews
Since you will provide a valuable product or service to your locality, you should ensure your customers remain happy throughout the process. They are priceless when promoting your brand to others in the region you operate, which means you can take advantage of their loyalty and encourage them to write online reviews.
We can differentiate numerous ways to encourage customers to write and leave reviews for your brand. You can ask them for feedback, engage with existing reviews, or offer them a specific incentive for leaving it. Of course, you can implement specific surveys, which will help you improve products or services.
5. Use Local Content
The common aspect of optimization is to take advantage of content marketing, which will help you reach more people. Although it is essential to think about a broad audience and reach more significant traffic from non-local individuals, you should directly focus on other options.
Instead, creating local content can help you maximize content marketing efforts, bringing you more leads than before. By creating content around your local news and industry events, you can incorporate local keywords to ensure you reach people from your area.
6. Mobile Optimization
Optimizing your website for mobile devices is one of the most critical factors when ensuring the best SEO. At the same time, it is vital when it comes to local optimization.
According to Google’s statistics, one-third of mobile searches are location-related. It means people search for various services in your area using mobile devices such as smartphones and tablets.
However, if your site does not work well on mobile devices, you will lose many potential customers. It is vital to think about SEO Portsmouth, which will help you determine the best course of action.
At the same time, using an unoptimized site for mobile devices is impractical and frustrating and will not inspire confidence in visitors.Besides, if you do not implement mobile responsiveness, your potential customers will choose your competitor’s site, which is vital to remember.
7. Local Directories
Apart from Google My Business, it would be best if you also took advantage of other options that will help you boost your local service and reach more people. We are talking about Bing Places, Foursquare, Angie’s List, Better Business Bureau, and many more.
At the same time, you should find business directories that specifically focus on your area. That way, you can boost search rankings and ensure new leads can find you as soon as possible.